A RSS news feed containing the latest Cave Direct articles https://cavedirect.com/ en-gb https://cavedirect.com/blog/paulaner-salvator-in-munich Each spring, Munich plays host to Starkbierfest, the city’s strong beer season and at the heart of it sits Salvatorfest, Paulaner’s iconic celebration of their legendary Doppelbock, Salvator. “Salvatorfest is Munich’s best kept secret. At the centre of it all is Salvator itself, a beer with over 400 years of history behind it. They followed the adage "liquidum non frangit ieiunium" which translates to "Liquid bread wouldn't break the Lent. Over time, Salvator laid the foundation for the Doppelbock style and remains Paulaner’s strongest and most traditional beer at 7. Our trip began early landing us in Munich by 10am. From there, we took a stroll through the city, soaking in Munich’s charm. After a quick refresh at the hotel, we headed to Paulaner am Nockherberg.   After this, it was onto the main event: Salvatorfest itself. The evening started steadily with steins of Paulaner Münchner Hell before some moved onto Salvator. The following day was a slower pace, with time to explore more of the city, including a real highlight, which was a visit to the Beer & Oktoberfest Museum. All in all, an incredible trip. A huge thank you to Paulaner for hosting and for an unforgettable experience. At Cave Direct, we run multiple trips like this for our customers throughout the year. Shop the full Paulaner range with Cave Direct https://cavedirect.com/blog/paulaner-salvator-in-munich Wed, 22 Apr 2026 00:00:00 +0000 Cave Direct https://cavedirect.com/blog/house-party-goes-gluten-free-and-10-years-of-lervig-x-cave-direct Lervig’s House Party Session IPA has always been about big flavour and now it’s even more accessible. This isn’t a compromise or a tweak, it’s the same House Party people already love. "The same House Party Session IPA people love, now gluten-free and open to more drinkers than ever. Alongside the recipe update, House Party has had a full visual refresh. We recently poured the gluten-free House Party at the Northern Restaurant & Bar show in Manchester and the response said it all. If you’re looking to add a proven, high-quality session IPA to your bar that ticks all the boxes, House Party delivers. Get in touch with your account manager or the Cave Direct team to find out more about stocking House Party.   A Celebration 10 Years in the Making Cave Direct's first trip out to Stavanger, Norway to meet with Lervig and Cave Direct with Lervig at NRB in 2026. This moment also marks something bigger. Built on a shared belief in quality and creativity, the relationship has always gone beyond distribution. Where do we go from here? "A partnership built on a belief that great beer is meant to be shared. https://cavedirect.com/blog/house-party-goes-gluten-free-and-10-years-of-lervig-x-cave-direct Sun, 12 Apr 2026 09:00:00 +0000 Cave Direct https://cavedirect.com/blog/stiegl-wildshut-austrian-alps-brewery-trip There are brewery visits and then there are Stiegl visits. Earlier this year we were lucky enough to be hosted by Stiegl Brewery for a trip that perfectly summed up what the brewery is all about: independence, quality, hospitality and a deep connection to place. From the moment we landed in Salzburg, Austria did what it does best.   "Stiegl produces over 1 million hectolitres of beer a year, yet remains family-owned and independent. Behind the scenes at Stiegl Our guided tour of the Stiegl Brewery was led by Markus Schwaiger whose knowledge of the brewery and Salzburg is nothing short of encyclopaedic. To put that scale into context, Stiegl produces over 1 million hectolitres of beer per year, with multiple 30m tall fermentation tanks working around the clock.       One of the standout moments from the tour was learning more about Stiegl Goldbräu. It was next we ventured into the tasting cellar within the brewery. That philosophy carried straight through into dinner at the Stiegl Brauwelt Restaurant attached to the brewery itself.       Wildshut: farming, brewing and flavour The following day took us just outside Salzburg to Stiegl-Gut Wildshut, Austria’s first beer estate and a unique second arm of the Stiegl family. Wildshut lives by the idea of from soil to glass.       "Wildshut is Austria’s first beer estate, handling everything from soil to glass on one site. As a change of pace from beer, we also had the chance to try the Wildshut Bio Whisky N°12, distilled on site using organically grown grains and Wildshut’s own water source. Lunch at Wildshut was a real highlight.         Back in Salzburg that afternoon, Markus once again guided us through the city sharing stories of its fortress, definitely not a castle as was made clear to us, historic rockfalls and the origins of Stiegl itself. The day ended at the Stiegl Keller with two unforgettable moments.       From brewery to mountains With Salzburg behind us it was time to swap cobbled streets for ski lifts and head to Flachau. Conditions were spot on with fresh snow welcoming both skiers and non-skiers alike. Après ski lived up to its reputation too.       More than just a brewery trip Huge thanks must go to Thomas and everyone at Stiegl for hosting us so generously, especially Markus whose passion for the brewery, the beer and Salzburg itself made the experience what it was. And that’s the exciting part. If you’d like the opportunity to experience a trip like this for yourself, speak to your Cave Direct account manager and ask about Stiegl Goldbräu options. Because with Stiegl the beer and the experience always go hand in hand.     require([ 'jquery', 'amasty-fancybox', 'Amasty_Quickview/js/amquickview' ], function ($) { $('.   https://cavedirect.com/blog/stiegl-wildshut-austrian-alps-brewery-trip Sun, 08 Feb 2026 09:00:00 +0000 Cave Direct https://cavedirect.com/blog/dry-january-and-beyond Dry January has firmly earned its place in the calendar for pubs, bars and venues across the UK.     For the on-trade, this isn’t a challenge, it’s an opportunity. Dry January is often the catalyst for change.   "For the on-trade, this isn’t a challenge, it’s an opportunity. The smartest operators treat Dry January as a trial run, not a temporary fix. And quality really does matter. At Cave Direct, we work with breweries who put the same care and craft into their non-alcoholic beers as they do their full-strength ranges.   Top 5 Non-Alcoholic Beers To Help You Get Started Paulaner Weissbier 0. Available in Bottle / Can A true benchmark for non-alcoholic wheat beer.   Sierra Nevada Trail Pass Available in: Can Trail Pass shows that non-alcoholic beer can still be unmistakably craft.   Lervig No Worries Available in: Can / Keg Bold, modern and full of flavour.   De Halve Maan SportZot Available in: Bottle / Can A true pioneer in the world of non-alcoholic beer.   Whiplash Never Drinking Again Available in Can / Keg A non-alcoholic IPA that stays true to Whiplash’s no-compromise approach to flavour.     https://cavedirect.com/blog/dry-january-and-beyond Fri, 09 Jan 2026 09:00:00 +0000 Cave Direct https://cavedirect.com/blog/celebration-cask-a-west-coast-legend Forget tinsel, forget carols.   Yes. For decades, Celebration has been poured in keg and bottle, bursting with citrus zest, pine resin and that unapologetic Sierra snap of bitterness. And it’s kind of poetic. Of course, as you may have heard, we are also running some pretty exciting Sierra Nevada Tap Takeovers at a few key venues - including the Sutton Arms on the 17th of December, where Steve Grossman himself will be joining the party. But Celebration on cask is the real star of the show.   We’ve worked closely with Sierra Nevada to make this happen, and the result is that this year, pubs across the UK. It’s exciting. And we’re toasting every second of it. Whether you’re a West Coast warrior, a cask traditionalist or someone simply curious about how hops behave when given a softer stage, this is a beer you’ll want to hunt down. And here’s the best bit: if you’re a publican, bar manager or buyer and you want to be part of the 2026 rollout - cask or keg - you can get ahead of the game. Fresh hops. Let’s make next year even bigger.   And if you're a Sierra fan through and through, you can stock both Sierra Nevada Pale Ale and California IPA year-round directly from Cave Direct. https://cavedirect.com/blog/celebration-cask-a-west-coast-legend Wed, 03 Dec 2025 09:00:00 +0000 Cave Direct https://cavedirect.com/blog/celly-drippins-comes-to-the-united-kingdom Every now and then in the beer world something outrageous happens.   If you know and love Sierra Nevada’s iconic festive release Celebration. Until now, it’s been a beer known only to pour in Sierra Nevada taprooms. Until now. We’re ridiculously excited to announce that next week, for the first time in history, Celly Drippins will be poured in the UK, and there’s only one place you can get it: Beer Merchants Tap London E9 5LN Thursday 18 December, from 7pm   Pouring as part of a full Sierra Nevada Tap Takeover with the brewery's own International Ambassaor, Steve Grossman. We’ve secured one 20L keg. And the way we got the keg? It all goes back to our charity event last year at Beer Merchants Tap, where a friendly game of fussball kicked off between the Cave Direct crew and members of the Sierra Nevada team. A wager was made: if Team Cave Direct won, they’d secure a keg of Celly Drippins for the UK. And so, fuelled by competitive spirit (and maybe a touch of pale-ale-powered confidence), our team delivered.   But that’s not all, the Celly Drippins pour will be part of a wider Sierra Nevada Tap Takeover on the night, with Steve Grossman, Sierra Nevada’s International Ambassador, in attendance to oversee pours, talk beer and perform a very thorough quality check. It’s not often the UK gets a true exclusive like this. If you’re a Celebration fan, a Sierra Nevada devotee or just a beer enthusiast who loves being able to say “I was there that night,” you’re not going to want to miss this. One keg. The fussball table might have left us, but we’re taking ideas for our next wager with Steve, perhaps over a game of darts? See you on the 18th. https://cavedirect.com/blog/celly-drippins-comes-to-the-united-kingdom Mon, 01 Dec 2025 09:00:00 +0000 Cave Direct https://cavedirect.com/blog/beamish-comes-to-great-britain-with-cave-direct If you know, you know.     Few names in Irish brewing carry as much weight as Beamish, the iconic stout from Cork that’s been quietly winning loyal drinkers since 1792. We’re thrilled to announce that Cave Direct is now the importer and distributor of Beamish Irish Stout in Great Britain. Beamish is a beer built on tradition. "Growing up, there was always an air of mystery around Beamish. "This partnership has been three years in the making, and now, bringing it to Great Britain is more than just adding another beer to our range, it’s about giving drinkers access to a classic that deserves to be poured with pride. To do Beamish justice, and to ensure pouring Beamish the right way, we’re kicking things off with a slow rollout. There will also be a launch party at The Cow in Westbourne Park in London on Thursday 2nd October, followed by Beamish being by poured in venues nationwide the same week.     Here’s where you’ll be able to raise your first pint of Beamish in Great Britain: London Chesham Arms – 15 Mehetabel Rd, London E9 6DU Daffodil Mulligans & Gibney’s– 70-74 City Rd, London EC1Y 2BJ Dog & Bell – 116 Prince St, London SE8 3JD Feed the Yak Deptford - Creekside, SE8 4SA Feed the Yak Elephant and Castle - 2 Sayer St, London SE17 1FG Feed the Yak Wembley - 51 Olympic Way, Wembley Park, Wembley HA9 0EG  Howl at the Moon, 178 Hoxton St, London N1 5LH  Smugglers Tavern - 28 Warren St, London W1T 5ND The Colonel Fawcett - 1 Randolph Street Camden NW1 0SS The Cow – 89 Westbourne Park Rd, London W2 5QH The Lucky Saint – 58 Devonshire St, London W1W 5EA  The Porterhouse – 21-22 Maiden Ln, London WC2E 7NA  The WB Yeats - 20 Fonthill Rd, Finsbury Park, London N4 3HU Greater Manchester Salmon of Knowledge - Manchester - 26 Lever St, Manchester M1 1DW Salmon of Knowledge – Media City - Media City, Salford, M50 2HF Salmon of Knowledge - Didsbury - 655-657 Wilmslow Road Didsbury, M20 6RA Leeds The Brunswick – 82 North St, Leeds LS2 7PN Liverpool Ye Cracke - 13 Rice Street, Liverpool L1 9BB Edinburgh Seamus – 15 Brougham Pl, Edinburgh EH3 9JX The Finch - 2-4 Bath Rd, Leith, Edinburgh EH6 7JT Glasgow Ryan's Bar – 165 Allison St, Govanhill, Glasgow G42 8RX Old Toll Bar - 1-3 Paisley Rd W, Kinning Park, Glasgow G41 1HU       As mentioned, in 2026 we’ll be expanding Beamish to more pubs and bars across the country, if your venue would like to be a part of the second phase rollout of stockist, please get in touch. Keep an eye out in your local – Beamish is back.       https://cavedirect.com/blog/beamish-comes-to-great-britain-with-cave-direct Tue, 16 Sep 2025 09:00:00 +0000 Cave Direct https://cavedirect.com/blog/a-visit-to-omnipollo-pilsner-pastry-and-everything-in-between There are breweries that make great beer, and then there are breweries that change the way you think about beer.   We began our trip with a visit to Omnipollo Flora, where we started with incredible burgers and sides that set the tone for the day, with a sampling of Amy, their French Oak Pilsner. After lunch, we were lucky enough to get a personal tour of the city with Robert and Mikkael, sampling a few of the local bars and a quick boat journey to the archipelagos, before arriving at Omnipollo Hatt, which was the perfect spot for pizzas and the first chance to try their famous Soft Serve beer pours with Pleroma. At Omnipollo Hatt, Henok was kind enough to give us a sneak peek behind the curtain — and it perfectly summed up Omnipollo’s constant drive to innovate. The next day, we headed to the Church to visit co-founder and head designer Karl Grandin’s studio at the top of the Church, where we saw firsthand the design work that underpins Omnipollo’s identity. One of the most striking things about Omnipollo is how their venues feel like extensions of their brewing philosophy.   What really struck us is the balance in their lineup. On the other side, you’ve got the classics executed to perfection. It’s also a statement.   Omnipollo also thrives on collaboration. One of the joys of working with Omnipollo is the sheer pace of their creativity.   The most exciting thing? We left Stockholm inspired, refreshed, and maybe just a little obsessed with that Pilsner. Why not try Omnipollo Pilsner yourself? https://cavedirect.com/blog/a-visit-to-omnipollo-pilsner-pastry-and-everything-in-between Fri, 29 Aug 2025 09:00:00 +0000 Cave Direct https://cavedirect.com/blog/want-to-get-whiplashed Pour pints that matter - stock Slow Life Nitro Stout and win the ultimate Whiplash Dublin experience.   There are pints, and then there are pints that really mean something. At Cave Direct, we believe pints like Slow Life should be seen and sipped.     Why Slow Life? Whiplash are one of the most exciting breweries in Europe, known for their uncompromising approach to flavour and creativity. Why Get Involved? Slow Life Nitro Stout isn’t just another beer on the bar, it’s a pint with pulling power. And beyond the glass? What’s in It for You? We’re not just asking you to put Slow Life on tap and hope for the best. Here’s the deal: Free keg on agreement – we’ll set you up with a keg of Slow Life to get started, so you can introduce the beer to your customers without any risk. Chance to win the full Whiplash Experience in Dublin – for three customers, the week commencing 20th April 2026. POS kit for your venue – we’ll make sure you’ve got everything you need to showcase Slow Life on the bar.       What can you win? And this isn’t just a brewery tour and a pat on the back. VIP tour of the Whiplash brewery – go behind the scenes and see where the magic happens. Dinner at Sister7 – the restaurant at Fidelity, Whiplash’s world-class taproom. Pints at Fidelity Bar – experience Slow Life (and the rest of the Whiplash lineup) at the source. Dancing and drinks at Fidelity Studio – their very own club, right next to the taproom. Flights & accommodation in Dublin included – no stress, just stout. Dublin city activities with the Whiplash crew – see the city through their eyes. This is a once-in-a-lifetime trip to Dublin, done the Whiplash way. How Do You Enter? Simple. Commit to just 18 kegs of Slow Life in that time. Hit the target, and you’re automatically entered into the draw. Three lucky winners will join us in Dublin next April. That’s it. So, what are you waiting for? Register your interest by speaking to your Cave Direct account manager today to secure your listing. (function($) {window. https://cavedirect.com/blog/want-to-get-whiplashed Fri, 22 Aug 2025 09:00:00 +0000 Cave Direct https://cavedirect.com/blog/cave-direct-north-moves-to-a-new-home-in-hyde Big news from Cave Direct: our Manchester warehouse has a brand-new home! The new warehouse is double the capacity of our previous site, giving us the room we need to expand our cold storage, improve logistics, and most importantly, bring even more beer to the customers we supply across the region. From Cave Direct North's early days at Unit 101 in Manchester Piccadilly, to Ardwick, and now Hyde, the journey reflects how much our community of trade customers has grown. With more space comes: Higher stockholding – greater capacity means a wider range of the best breweries from the UK, Europe, and the US. Improved efficiency – faster turnaround and better stock availability for our customers. Improved POS support – larger POS availability means we can better promote the beers in your venue. A stronger base for the North – ensuring pubs, bars, and retailers across the region continue to get the service and beer selection they need. The move is now completed, and beer is flowing out of the new warehouse in Hyde.   Our New Address is: Cave Direct North, 16 Dunkirk Lane, Hyde, SK14 4PL ///hops.     https://cavedirect.com/blog/cave-direct-north-moves-to-a-new-home-in-hyde Tue, 19 Aug 2025 09:00:00 +0000 Cave Direct https://cavedirect.com/blog/cave-direct-becomes-exclusive-uk-importer-of-stiegl-brewery Cave Direct, is proud to announce a new exclusive partnership with Stiegl, Austria’s most iconic independent brewery. This partnership represents a key milestone for both companies and is a perfect fit for the Cave Direct portfolio.   “We’re thrilled to welcome Stiegl to the Cave Direct family,” said Laurence Smale, Director at Cave Direct.   The exclusive agreement will allow Cave Direct to support Stiegl with focused brand-building activity in the UK, including staff training, in-market activations, and trade events.   “At Stiegl, we’ve remained proudly independent since 1492, with a deep-rooted commitment to quality, tradition, and doing things the right way.   Cave Direct will begin rolling out Stiegl products across its UK channels starting 07. About Cave Direct  Founded in 1979, Cave Direct is a leading distributor of craft beer in the UK, supplying top-quality breweries to pubs, bars, and retailers. About Stiegl  Established in 1492 in Salzburg, Austria, Stiegl is the country’s leading private brewery. For media enquiries, interviews, or imagery, please contact:  Laurence Smale  Cave Direct – PR & Communications  Email: Laurence@cavedirect. Phone: 01622 710 339   https://cavedirect.com/blog/cave-direct-becomes-exclusive-uk-importer-of-stiegl-brewery Wed, 25 Jun 2025 09:00:00 +0000 Cave Direct https://cavedirect.com/blog/sierra-nevada-brewing-co-uk-announces-official-partnership-with-cave-direct-as-uk-importer   Sierra Nevada Brewing Co. Cave Direct, a renowned specialist in craft beer distribution, has played a key role in bringing Sierra Nevada’s world-class beers to UK consumers. “Sierra Nevada has long been a pioneer in the craft beer industry, and we are thrilled to deepen our partnership with Cave Direct", says Iain Newell, European Managing Director at Sierra Nevada Brewing Co. With a shared commitment to quality and authenticity, Sierra Nevada and Cave Direct will continue working closely to introduce new and exciting beers to the UK market while ensuring that fan-favourite classics like Pale Ale and California IPA remain widely available. “We are incredibly excited to be the UK importer for Sierra Nevada,” said Neil Kitching, Director at Cave Direct. This partnership marks an exciting new chapter for Sierra Nevada Brewing Co. For media inquiries, please contact: Laurence Smale, laurence@cavedirect. About Sierra Nevada Brewing Co. Founded in 1980, Sierra Nevada Brewing Co. About Cave Direct Founded in 1979, Cave Direct is a leading distributor of craft beer in the UK, supplying top-quality breweries to pubs, bars, and retailers.   https://cavedirect.com/blog/sierra-nevada-brewing-co-uk-announces-official-partnership-with-cave-direct-as-uk-importer Wed, 18 Jun 2025 09:00:00 +0000 Cave Direct https://cavedirect.com/blog/make-the-most-of-oktoberfest-with-paulaner GET REWARDED FOR TAKING PART As part of this year’s campaign, we’re offering all trade customers who pre-order Paulaner Oktoberfest Bier the chance to win a selection of exciting prizes – simply by stocking up ahead of time. Oktoberfest in Munich runs for 16 days – starting the first weekend of September and finishing on the first Sunday of October – giving you three full weekends to activate.   Pre-order for your chance to win: TICKETS TO SALVATORFEST 2026 Pre-order 6+ kegs or cases of Paulaner Oktoberfest and be entered into a draw to win 2 tickets to the legendary Salvatorfest in Munich, March 2026. £1,000 OF PAULANER STOCK Order 4+ kegs or cases of Paulaner Oktoberfest and enter a second draw to win £1,000 worth of Paulaner Munich Lager kegs for your bar.   QUALIFYING PRODUCTS Only the following lines are eligible for the promotion:       https://cavedirect.com/blog/make-the-most-of-oktoberfest-with-paulaner Mon, 09 Jun 2025 09:00:00 +0000 Cave Direct https://cavedirect.com/blog/hosting-your-own-oktoberfest-activation The legendary Oktoberfest in Munich - also known as the “Wiesn” - is the largest beer festival in the world as well as one of the most popular and longest-running folk festivals anywhere. We understand the importance of authenticity and quality when it comes to Oktoberfest.       To enhance your Oktoberfest experience, we offer Point of Sale kits that will transform your venue into a small part of the grand spectacle in Munich.   View Digital Assets           If you are interested in launching a medium/large Oktoberfest Concept, please contact your account manager, or orders@cavedirect. https://cavedirect.com/blog/hosting-your-own-oktoberfest-activation Fri, 06 Jun 2025 09:00:00 +0000 Cave Direct https://cavedirect.com/blog/american-showcase-tour-with-allagash-other-half-hudson-valley-and-magnify We're working with our friends at Crafted Exports and Brewers Association to bring you an American Showcase Tour bringing four American breweries over to the UK.     Four legendary U. Join Other Half, Allagash, Hudson Valley, and Magnify as they take over some of the best craft beer spots in London & Manchester from March 27-29, 2025. We kick off the week with a Magnify and Hudson Valley showcase at the Rake and an Allagash and Other Half showcase at Ghost Whale on March 27th. Followed by two trade tastings exclusive to cave direct customers to learn more about each brewery and sample the best beers they have to offer.   This amazing tour culminates with a showcase at Café Beermoth on March 29th with a full takeover with all four breweries.   #Tradetasting { background-color: #cab02d; color: black; padding: 15px 25px; text-align: center; text-decoration: none; display: inline-block; border-radius: 25px;} Beermerchants Tap American Showcase Trade Tasting Café Beermoth American Showcase Trade Tasting     This amazing tour culminates with a showcase at Café Beermoth on March 29th with a full takeover with all four breweries.       Full Lineup listed below:   March 27 – London  The Rake (Borough Market) – Magnify & Hudson Valley (In-Person)   Ghost Whale (Putney) – Allagash & Other Half (In-Person)   March 28 – Beer Merchants Tap (Hackney Wick)  All four breweries together for an unmissable night of fresh pours & exclusive beers! March 29 – Café Beermoth (Manchester)  A massive tap takeover & Meet the Brewer session with all four breweries! Expect some amazing beers from some of the most sought-after breweries in the U.   #Tradetasting { background-color: #cab02d; color: black; padding: 15px 25px; text-align: center; text-decoration: none; display: inline-block; border-radius: 25px;} Beermerchants Tap American Showcase Trade Tasting Café Beermoth American Showcase Trade Tasting https://cavedirect.com/blog/american-showcase-tour-with-allagash-other-half-hudson-valley-and-magnify Mon, 17 Mar 2025 09:00:00 +0000 Cave Direct https://cavedirect.com/blog/cave-direct-welcomes-sierra-nevada-brewing-co Expanding Reach and Accessibility of Sierra Nevada Across the U.   Sierra Nevada renowned for its exceptional craft beers and commitment to quality, is excited to announce a new partnership with Cave Direct, a distinguished distributor known for its extensive network and excellence in service.   Founded in 1980, Sierra Nevada Brewing Co. Cave Direct, established in 1979 has built a reputation for excellence in distribution, known for their reliability, knowledge, and commitment to customer satisfaction.     “We are honoured to partner with Sierra Nevada, a brand that exemplifies innovation and quality in the craft beer industry,” said Neil Kitching, Managing Director of Cave Direct. Cave Direct will launch with a select core range of Sierra Nevada Pale Ale, California IPA, Crisp Little Things and Torpedo. This partnership is set to commence from July 2024 with trade tastings being held by Steve Grossman at the Beermerchants tap on the 4th July followed by the Rat and Pigeon in Manchester on 5th July please follow the below link to register your interest in listing Sierra Nevada and attending the trade tastings.   Key Highlights of the Partnership: Launch Date: July 2024 Core Range: Sierra Nevada Pale Ale, California IPA, and Crisp Little Things are permanently available on draught. Specials: A wider range of Sierra Nevada specials available on a presales basis to ensure freshness Register Your Interest   Join Us for Trade Tastings Meet Sierra Nevada's team and taste their exceptional beers. Register for Trade Tastings: London July 4th - Beermerchants Tap with Steve Grossman  Buy Tickets on EventbriteRegister your place for London var exampleCallback = function() { console. Manchester July 5th: Brewers Brunch in Manchester City Centre with Steve Grossman Buy Tickets on EventbriteRegister your place for Manchester var exampleCallback = function() { console. https://cavedirect.com/blog/cave-direct-welcomes-sierra-nevada-brewing-co Wed, 12 Jun 2024 09:00:00 +0000 Cave Direct https://cavedirect.com/blog/celebrate-euro-24-with-paulaner With the UEFA EURO 2024 just around the corner this summer it's time to gear up and get prepared for the excitement with Paulaner and Cave Direct.     Paulaner is offering Cave Direct customers an exclusive consumer competition to drive sales in your venue for the full duration of this year's UEFA EURO 2024 competition and to celebrate that the tournament is being held in Germany. This competition gives your customers the opportunity to win a trip to Munich to watch a Bayern Munich game in the 2024-2025 season, a signed Harry Kane Bayern Munich Jersey, or a £200 package of Paulaner beer.     Stock up for Euro 24 the Paulaner way - make sure you've got plenty of their range on hand on your draught offering such as Paulaner Weissbier and Munich Helles, to make watching the football even better. You could also take your offering to the next level by having 2-pint steins at the ready, as you provide the full Munich experience for your customers.   To make the most of the tournament at your venue, here are some tips: Start by grabbing a traditional German stein for your customers. Oktoberfest vibes in mind, deck out your space with stuff like Bavarian flags, pretzels, and lederhosen to really get into the Germany theme. Make sure you have enough Paulaner beer on hand—it's the go-to brew for Oktoberfest, so it's the best option to celebrate EURO 24 being held in Germany. To set up a great atmosphere for game day, put together a playlist that’s all about football and includes some top German tunes and anthems to boost everyone's mood.   https://cavedirect.com/blog/celebrate-euro-24-with-paulaner Tue, 04 Jun 2024 09:00:00 +0000 Cave Direct https://cavedirect.com/blog/alpineadventureouterrange As their French brewery prepares to officially launch this April, we are thrilled to offer Cave Direct customers an exclusive pre-order opportunity for a selection of their exceptional beers.     Escape to the majestic heights of the Colorado Rockies and the French Alps without leaving the comfort of your venue. At Cave Direct, we've always believed in bringing our customers unique and exceptional breweries, and Outer Range perfectly encapsulates this ethos. Since opening their original brewery in 2016, and gaining countless awards and accolades in this time, Co-Founders Lee and Emily Cleghorn have travelled to Europe on several occasions to partner with breweries through tap takeovers and collabs.       Nestled in the heart of the Colorado Rockies and the French Alps, Outer Range Brewing draws inspiration directly from the raw, untamed landscapes that surround their breweries. Like their Colorado home in Frisco, Sallanches is surrounded by legendary mountains and communities rooted in outdoor recreation. Our exclusive pre-order for Outer Range is your golden ticket to an extraordinary beer adventure.   As we eagerly await the launch of Outer Range Brewing this April, we invite you to join us on this alpine expedition by offering your and your venue the chance to pre-order now.   https://cavedirect.com/blog/alpineadventureouterrange Tue, 05 Mar 2024 09:00:00 +0000 Cave Direct https://cavedirect.com/blog/bavaria-brauhaus-glasgows-own-munich-style-bavarian-beer-hall If you're searching for an authentic and enjoyable German beer experience in Glasgow, look no further than Bavaria Brauhaus!     The General Manager, Bryan, and his team have carefully curated their beer line-up to bring a little bit of Germany to Scotland, with over 20 draughts and 40 bottles to choose from.   The Bavaria Brauhaus offers live Bavarian-style music and delicious heart-warming German cuisine.   It's worth checking out the events page on their website.   https://cavedirect.com/blog/bavaria-brauhaus-glasgows-own-munich-style-bavarian-beer-hall Fri, 17 Nov 2023 09:00:00 +0000 Cave Direct https://cavedirect.com/blog/bar-in-the-village-a-hub-for-local-entertainment In a small quaint village called Timperley just outside of central Manchester, lies a beautiful little venue called Bar In The Village. Bar in the village has established itself as a great cocktail & craft bar that aims to build community by providing drinks that bring people together and an atmosphere that is a hub for local entertainment.   Opening in November 2019 their approach was to deliver only the finest service to their customers from in and around the local community.     Not only does Bar in the Village have a venue in Timperley, but they also have a horse box which they have refurbished with a couple of lines.   In September of this year, Bar In The Village refurbished their bar with classic wooden shelving displaying their spirits, with a brand new ten-line tap wall, finished with a stylish bar front to showcase all the amazing cocktails which they make.   https://cavedirect.com/blog/bar-in-the-village-a-hub-for-local-entertainment Fri, 20 Oct 2023 10:00:00 +0000 Cave Direct